Grab: Online TVC for CNY
(5.8 million views on YouTube)
Grab is Asia-Pacific’s super app for e-hailing (transport), food & mart deliveries, and payments. During CNY, it provides people with all their festive needs. For Year of the Dragon, I wrote this script about one Chinese gangster family about to lose face because it wasn’t prepared for CNY when its rival family arrived early for ‘bai nian’ - the traditional family visit. The solution was provided by Grab - with smartphones replacing guns for the final ‘shoot-out’, and Grab’s deliveries coming to settle everything just in time.
